An Analysis of Ad Translation from the Perspective of Translation Geography

With the fast development of the Chinese economy and accelerating globalization process, the role of advertisements in international trade is becoming more and more important, so is that of advertisement translation. Traditional equivalence theory and rigid "faithful" translation turn out to be increasingly inadequate. Xu Jianzhong's book Translation Geography was published in 2010, which presents a new perspective on the study of advertisement translation. This essay first analyzes advertisement translation under the guidance of Translation Geography, along with the introduction of several successful translation strategies.