The Effect of Perceived Brand Positioning on Brand Attitude: the Mediating Role of Cultural Uniqueness

被引：0

作者：

Song, Zening ^{[1
]}

Yang, Wenbo ^{[1
]}

Niu, Huayong ^{[1
]}

机构：

[1] Beijing Foreign Studies Univ, Int Business Sch, Beijing, Peoples R China

来源：

PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年

关键词：

Perceived brand positioning; Cultural uniqueness; Brand attitude; LOCAL PRODUCTS; IMPACT;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：894 / 897

页数：4

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