FROM COMMUNICATION TO DIALOGUE: HOW TO ENHANCE STAKEHOLDER INVOLVEMENT THROUGH INFORMATION SHARING?

被引：0

作者：

Kujala, Johanna ^{[1
]}

Lehtimaki, Hanna ^{[2
]}

Toikka, Tiina ^{[1
]}

机构：

[1] Univ Tampere, Tampere 33014, Finland

[2] Life Works Consulting Ltd, Tampere 33100, Finland

来源：

PROCEEDINGS OF THE NINETEENTH ANNUAL MEETING OF THE INTERNATIONAL ASSOCIATION FOR BUSINESS AND SOCIETY | 2008年 / 19卷

关键词：

stakeholders; communication; dialogue; discursive understanding;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this paper, we are interested in how a company can enhance stakeholder involvement in its information-sharing practices. We start by looking at the current information-sharing practices in a case where Europe's second largest pulp producer Metsa-Botnia was caught in the middle of a heated debate between two countries when building a pulp mill in South America. We examine the content of the company's press releases in terms of the degree of stakeholder involvement. On the basis of our analysis, we discuss the problems and possibilities of enhancing stakeholder involvement through information sharing by introducing a discursive understanding to stakeholder dialogue.

引用

页码：453 / 463

页数：11

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