Analysis of Synergy Marketing in Supply Chain Based on Game Theory

This paper builds up supply chain synergy marketing game model based on retailer investment level and manufactory investment level, applying the game theory to analyze the game methods of the manufactory and retailer under the different structure markets, It is discussed the related factor which different marketing mode influenced manufactory and retailer profits level, It is studied the synergy marketing game model and found out the superior acceptable pareto-optimal solution to both the manufactory and retailer.