Analysis of Trip Attraction as Land Use Development Effect in Palembang: Case Study on Cinde Traditional Market

The Government of South Sumatera Province built Light Rail Transit (LRT) station in order to facilitate public transport infrastructure in Palembang. One of the LRT station is Cinde station which is located in Cinde traditional market. Currently Cinde traditional market in progress of construction into Cinde Plaza Aldiron modern market that integrated with Cinde LRT Station. The changes in land use has important role to change trip attraction in term of number and characteristics visitor of Cinde Traditional Market area. In this work, the data trip attraction to Cinde traditional market under and after construction process was collected via questionnaire method. Statistical analysis shows that the most influenced trip attraction visitors to Cinde Plaza Aldiron are profession, transportation mode and retail item. In addition, the same factor also influences trip attraction under and after construction. According to the model, it is predicted that the integration of Cinde Plaza Aldiron with LRT mode likely to increase number of Cinde Plaza Aldiron visitors because of additional choice of transportation mode and more option item to buy.