The Value of Brand Equity

被引：7
|
作者：
Budac, Camelia [1 ]
Baltador, Lia [1 ]
机构：
[1] Lucian Blaga Univ, Fac Econ Sci, Sibiu, Romania
来源：
INTERNATIONAL ECONOMIC CONFERENCE OF SIBIU 2013 POST CRISIS ECONOMY: CHALLENGES AND OPPORTUNITIES, IECS 2013 | 2013年 / 6卷
关键词：
brand; brand equity; brand valuation; best brands; performance indicators;
D O I：
10.1016/S2212-5671(13)00161-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that ovoi brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public. (C) 2013 The Authors. Published by Elsevier B.V.
引用
收藏
页码：444 / 448
页数：5
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