共 3 条
- [2] Measuring brand performance in the cruise industry: Brand experiences and sustainability orientation as basis for value creation Hennigs, Nadine (hennigs@m2.uni-hannover.de), 1600, Inderscience Enterprises Ltd. (23): : 189 - 203
- [3] FROM CUSTOMER VALUE TO CUSTOMER WISDOM - MANAGING AND MEASURING CUSTOMER VALUE CO-CREATION IN DIGITAL SERVICE SYSTEMS WHAT'S AHEAD IN SERVICE RESEARCH?: NEW PERSPECTIVES FOR BUSINESS AND SOCIETY, 2016, : 454 - 470