Online Purchase Intention of Elderly People: The Roles of Innate Consumer Innovativeness, Cognitive Age, and Risk Consciousness

被引：0
|
作者：
Wu Zhiyan [1 ]
Luo Jifeng [2 ]
Meng Guoxiu [1 ]
Chen Xiaohui [1 ]
机构：
[1] Shanghai Univ Int Business & Econ, Bocui 327,Wenxiang Rd 1900, Shanghai, Peoples R China
[2] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Huashan Rd 1954, Shanghai, Peoples R China
来源：
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年
关键词：
Elderly people; Innate consumer innovativeness; Online purchase intention; Cognitive age; Risk consciousness;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：867 / 868
页数：2
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