Decision-Making Analysis in the Practical Training of Marketing Management Sand Table Simulation

被引：0

作者：

Zhao, Yu ^{[1
]}

Li, Ji ^{[2
]}

Liu, Zhuohui ^{[3
]}

机构：

[1] Beijing Inst Petrochem Technol, Sch Econ & Management, Beijing, Peoples R China

[2] Harbin Inst Technol, Lib 2nd Campus, Harbin, Heilongjiang, Peoples R China

[3] Harbin Univ Finance, Harbin, Heilongjiang, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON COMPLEX SCIENCE MANAGEMENT AND EDUCATION SCIENCE (CSMES 2013) | 2013年

关键词：

marketing management; sand table simulation; decision thinking; decision mistakes;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

as a total analogue simulation, the practical training of marketing management sand table simulation makes a high requirement to the decision maker's competence of perceived risk. This paper analyzes the basic thinking of the decision of marketing management sand table simulation practical training and some mistakes of decision-making in the practical training to provide some indicative proposals to the decision maker in this simulation environment.

引用

页码：227 / 230

页数：4

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