Clarifying the Value Elements of Business Models for Disturbance Management in Supply Chains

The interest towards solutions related to the management and analysis of disturbances in supply chains has increased, which has led to a pressure among technology and service providers to develop comprehensive business models to response customer needs. The aim of the study is to clarify the value elements of a business model for disturbance management and analysis in supply chains. Regarding to the elements of a business model, the paper concentrates on the analysis of customer segments, needs and demands related to the potential benefits for the customers. The research is done by the perspective of a solution provider developing a service entity to logistic intensive companies. The results of the study show that there are clear needs and benefits for the development of solutions for disturbance management and analysis. In addition, a SaaS based value proposition is stated for the new solution of disturbance management and analysis in supply chains. The value proposition is based on the determination of customer needs, solution approach, benefits and prevailing competition of the new service entity.