Computerized Immediate Feedback Increases Product Recall Efficiency Due to Interlocking Contingencies in Food Manufacturing

Food manufacturing companies are challenged with tracking their products so that the company will be able to remove that product from circulation quickly and effectively in the event of a product recall. The accuracy of a recall is dependent upon the accuracy of a product selected for order fulfillment, with the correct product going to the correct store. An integrated solution using wireless handheld computers was programmed to provide immediate visual and audio feedback to the order selectors, in order to prevent errors in order selection. For each case selected, vital information was archived to databases in real-time, which in turn, allowed the company's safety manager to perform quick and accurate product recall tracking in mock recall drills and state inspections. Results were discussed in terms of the expanding the role of the Organizational Behavior Management professional who addresses operational and ethical issues associated with technologies for better consumer safety.