Seeing jazz: doing research

被引：3
|
作者：
Mills, Michael K. [1 ]
机构：
[1] Univ So Queensland, Sch Mkt & Management, Fac Business, Springfield, Qld 4300, Australia
来源：
INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2009年 / 51卷 / 03期
关键词：
COMMERCIAL-ACADEMIC DIVIDE; CLIENT-DRIVEN CHANGE; RESEARCH INDUSTRY; TWAIN SHALL; IMPROVISATION; METAPHOR; CUSTOMER; SILENCE; IMPACT; VOICE;
D O I：
10.2501/S147078530920061X
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper uses the metaphor of jazz music-making to contribute to the growing literature concerning the need for a more holistic approach to research, and to suggest directions for research implementation. It suggests researchers can work towards an 'effortless mastery' of their craft, and posits potential new forms of evaluation criteria useful in evaluating research (and researcher) quality.
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页码：383 / 402
页数：20
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