User Interest Degree Evaluation Models

Based on mobile e-commerce era of personalized recommendation and precise marketing requirement, the calculation of degree of user interest is the core and key. The behavior of the user to browse the web can reflect the user's interest. This paper analyzes three web browsing behavior, saving pages, collecting pages and web surfing speed, and proposes a new method in calculating the degree of user interest. By introducing the scenario factor to the hierarchical vector space, this paper builds a new hierarchical vector space interests model. Furthermore, this paper explores the method of updating and storing user interests.