A Decision Support System for Pricing Satellite Televisions' Market Coverage in China

被引：0

作者：

Xia Zhengyu ^{[1
]}

Wang Jun ^{[2
]}

Dong Fangfang ^{[2
]}

Zeng Zhuo ^{[2
]}

机构：

[1] Commun Univ China, Inst Media Sci, Beijing, Peoples R China

[2] Commun Univ China, Sch Media Management, Beijing, Peoples R China

来源：

2010 SECOND INTERNATIONAL CONFERENCE ON E-LEARNING, E-BUSINESS, ENTERPRISE INFORMATION SYSTEMS, AND E-GOVERNMENT (EEEE 2010), VOL II | 2010年

关键词：

decision support system; satellite television; coverage; price; MINM model;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

The present system is developed to improve the current irregular way of determining the market coverage fee of Chinese satellite televisions. We adopt the multiple regression method to determine the explanatory variables which significantly influence the coverage price. After that, we present a Modified Index Number Model (MINM) to calculate and recommend the coverage price for each selected satellite television channel and target market. All of the necessary data for MINIM can be obtained and updated from the official statistics yearbooks and the syndicated media research sources. The system is developed on ASP.NET platform, and the user interface is implemented by the dynamic Web technology. It has already been used as an effective tool in the practice among the parties of China television industry.

引用

页码：141 / 144

页数：4