Country-of-origin effects: The role of ingroup bias and country stereotypes

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作者
Verlegh, PWJ
Steenkamp, JBEM
机构
[1] Wageningen Univ, Wageningen, Netherlands
[2] Catholic Univ Leuven, Louvain, Belgium
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F [经济];
学科分类号
02 ;
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页码:163 / 163
页数:1
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