Innovation Solutions for a Sustainable Competitiveness Recovery of the Romanian Enterprises on the International Markets

According to "Strategy 2020" provided by the European Union, a key objective of the each member state economy is to promote innovation and we must retain that Romania belongs to those countries of the European Union called "modest innovators group" by the experts, being followed only by Lithuania, Bulgaria and Latvia. Notably the other 24 European Union countries belong to the middle group of innovative countries (9 countries), then to the group of countries called "co-leader in innovation" (10 countries) and to the "leader in innovation group" - Sweden, Denmark, Finland and Germany. This paper aims to highlight some innovation vectors to allow the drafting of a competitive advantage portfolio for the Romanian enterprises, in order for them to move from sustainable regional competitiveness to sustainable global competitiveness. This will allow the enterprises to improve their organizational abilities concerning their long term relation with their clients and other stakeholders, placing them in a "win-win" position.