Corporate Social Responsibility: What Matter Most for Employees?

Corporate social responsibility (CSR) has attracted attention of many corporations. To sustain in a competitive business environment, corporations has invested a significant amount on activities related to CSR. Previous studies have proved that CSR behavior could results to competitive advantage. Behaving responsibly does not only affect external stakeholders but also gather positive response from internal stakeholder that is employee. Taking into consideration of different aspects of CSR, this present study aims to investigate the impact of CSR on employees' affective commitments (AC). Based on 221 samples drawn from 35 main branches of major banks in Malaysia, it is found that corporate responsible behavior has a significant impact on employees' commitments. However, not every aspect of CSR contributed equally in enhancing employees' commitment.