E-commerce platform canvassing and service upgrade in an oceanshipping supply chain

被引:18
|
作者
Chen, Pingping [1 ]
Zhao, Ruiqing [2 ]
Lan, Yanfei [2 ]
机构
[1] Shandong Univ, Sch Management, Jinan 250100, Peoples R China
[2] Tianjin Univ, Coll Management & Econ, Tianjin 300072, Peoples R China
基金
中国国家自然科学基金;
关键词
Ocean shipping supply chain; Platform canvassing; Service upgrade; Game theory; ELECTRONIC MARKETPLACES; HORIZONTAL COOPERATION; INCENTIVE ANALYSIS; AGENCY MODEL; COMPETITION; CHANNEL; COORDINATION; MANAGEMENT; ALLOCATION; TRANSPORT;
D O I
10.1016/j.tre.2021.102597
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines the strategic interactions between a traditional shipping (TS) company'sdetermination on canvassing through a non-traditional shipping (NS) company's e-commerceplatform and NS company's service upgrade decision on its platform. Our results show that TScompany's platform canvassing and NS company's service upgrade could achieve a win-win-winsituation for two shipping companies and shippers. Further analysis reveals the existence of aPrisoner's dilemma situation and possible ways to mitigate its adverse impacts. Additionally,we verify that TS company's platform canvassing might enhance NS company's service upgradeextent, which in turn raises the price and demand of TS company
引用
收藏
页数:20
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