PERSONALITY AND POST-PURCHASE CONSUMER REGRET EXPERIENCED AFTER IMPULSE BUYING: A CROSS-THEORETICAL APPROACH WITH INDIVIDUAL DIFFERENCES MODERATOR

被引：2

作者：

Mahmood, Khalid ^{[1
]}

Rashid, Muhammad Amir ^{[1
]}

Hussain, Ghulam ^{[1
]}

机构：

[1] COMSATS Univ Islamabad, Lahore Campus, Lahore, Pakistan

来源：

INTERNATIONAL TRANSACTION JOURNAL OF ENGINEERING MANAGEMENT & APPLIED SCIENCES & TECHNOLOGIES | 2019年 / 10卷 / 12期

关键词：

Five-factor model; Impulse buying; Personality traits; Neuroticism; Maximization consumer; Post-purchase regret; Consumer buying regret; BIG; 5; DECISION-MAKING; 5-FACTOR MODEL; MAXIMIZATION; TENDENCY; PURCHASE; CHOICE; SELF; EXTROVERSION; MATERIALISM;

D O I：

10.14456/ITJEMAST.2019.164

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This study assessed that how five-factor model (FFM) can assume an important role in elaborating the relationship between impulse buying and post-purchase regret by incorporating assumptions from theory of social learning and imitation, social judgment theory and theory of collectivistic culture. Consumer literature and marketing categorize impulse buying behavior (IBB) as fragmented concept which needs to be mustered cross theoretically at post-purchase phase. The literature regarding personality, impulse buying behavior and Post-Purchase Consumer Regret (PPCR) is reviewed and the research revealed relationship between personality traits, impulse buying behavior and post-purchase regret. But there is a little evidence for individual differences variables exploited as moderators between personality traits and post-purchase consumer regret. The study adopted convenience sampling and was concluded by suggesting relationship between FFM and post-purchase consumer regret moderated by maximization. (C) 2019 INT TRANS J ENG MANAG SCI TECH.

引用

页数：17