The millennium and international marketing

被引：2
|
作者：
Terpstra, V [1 ]
机构：
[1] Univ Michigan, Sch Business Adm, Ann Arbor, MI 48109 USA
来源：
INTERNATIONAL MARKETING REVIEW | 2000年 / 17卷 / 01期
关键词：
international marketing; globalization; new technology;
D O I：
10.1108/02651330010314687
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Reviews the status of international marketing as we enter the new millennium. Suggests that changes will take place, highlighting issues such as globalization, new technology, the aging of the population, the political arena, and market segments as variables. However, asserts that these changes are part of a gradual development and that the millennium per se will not bring any dramatic change to the environment and operations of international marketers.
引用
收藏
页码：15 / 18
页数：4
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