User engagement in an open collaboration community after the insertion of a game design element: An online field experiment Completed Research

被引：0

作者：

Bertholdo, Ana Paula O. ^{[1
]}

Melo, Claudia de O. ^{[2
]}

Rozestraten, Artur S. ^{[3
]}

Gerosa, Marco Aurelio ^{[4
,5
]}

O'Brien, Heather L. ^{[6
]}

机构：

[1] Univ Sao Paulo, Dept Comp Sci, Sao Paulo, Brazil

[2] Univ Brasilia, Dept Comp Sci, Brasilia, DF, Brazil

[3] Univ Sao Paulo, Fac Architecture & Urbanism, Sao Paulo, Brazil

[4] Univ Sao Paulo, Sao Paulo, Brazil

[5] No Arizona Univ, Flagstaff, AZ 86011 USA

[6] Univ British Columbia, Sch Lib Archival & Informat Studies, Vancouver, BC, Canada

来源：

AMCIS 2018 PROCEEDINGS | 2018年

关键词：

Engagement; UES; gamification; GLAMs; open collaboration communities; progress bar; MOTIVATION;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Gamification has been proposed as a possible solution to low user engagement in open collaboration communities. However, most studies do not present statistical analyses and few studies analyze the criterion validity between behavioral and self-reported engagement measures. This study seeks to understand whether gamification contributed to greater behavioral and self-reported engagement in an open collaboration community. We conducted an online field experiment to analyze user engagement in two versions of a new feature, with or without a game design element (Progress bar), with 36 and 37 users, respectively. A subset of the participants (18 users) answered an online questionnaire about their engagement with the system. We found that the group of users with the highest self-reported engagement scores performed the most actions, and users who accessed the Progress bar performed the highest number of actions. More studies are needed to better understand the relationship between each action and the engagement.

引用

页数：10