Two-stage advertisement recommendation service regulation based on a tripartite game model

被引：0
|
作者：
Zhou, Chi [1 ]
Li, Yiqing [1 ]
Chu, Mingsen [1 ]
Mi, Xinxin [1 ]
Luo, Zhiyuan [1 ]
机构：
[1] Tianjin Univ Technol, Sch Management, Tianjin 300384, Peoples R China
来源：
2019 16TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM2019) | 2019年
基金：
中国国家自然科学基金; 中国博士后科学基金;
关键词：
Advertisement recommendation service; Regulation; Rent-seeking; Tripartite game; SUPPLY CHAIN;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Advertisement recommendation service provides consumers with relevant product information and plays a guiding role when consumers search and buy products. However, some misleading advertisements are recommended to consumers for purpose of stimulating their purchasing desire. This paper investigates a problem in the field of two-stage advertisement recommendation service regulation, and a tripartite game model is established to analyze the relationship among the government, the rent-seeking platform, and the misleading advertiser. In addition, we explore the government supervision strategies and examine the effects of the penalty on the probability of publishing misleading advertisements. Then we further discuss how supervision costs and speculation profits impact the probably of supervision and rent-seeking separately. Moreover, numerical examples are given to validate the correctness of the conclusion. Finally, the article proposes some related suggestions for improving advertisement recommendation service regulation, thus offer feasible countermeasures to current government supervisory policy.
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页数：5
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