The Influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Security on Repurchase Intention at Tokopedia.com

被引：0

作者：

Kahar, Azmen ^{[1
]}

Wardi, Yunia ^{[1
]}

Patrisia, Dina ^{[1
]}

机构：

[1] Univ Negeri Padang, Padang, Indonesia

来源：

PROCEEDINGS OF THE 2ND PADANG INTERNATIONAL CONFERENCE ON EDUCATION, ECONOMICS, BUSINESS AND ACCOUNTING (PICEEBA-2 2018) | 2018年 / 64卷

关键词：

perceived usefulness; perceived ease of use; perceived security; repurchase intention; DETERMINANTS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived security to the intention of repurchase On Tokopedia.com. This type of research is causative research looking at the effect of independent variables i.e. perceived usefulness, perceived ease of use, and perceived security against the dependent variable is the intention of repurchase. Respondents in this study are previous customers who have made transactions on the Tokopedia.com. Determination of the number of samples using purposive sampling technique as much as 200 respondents. Data analysis technique used is path analysis. The results of the study show: (1) Perceived usefulness has significant effect on repurchase intention at Tokopedia.com; (2) Perceived ease of use has no significant effect on repurchase intention at Tokopedia.com; (3) Perceived security has significant effect on repurchase intention at Tokopedia.com.

引用

页码：429 / 438

页数：10

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