Success criteria of new product development projects in China enterprises: an empirical study

被引：0
|
作者：
Fang, Wei [1 ]
Ou, Lixiong [1 ]
Zhang, HongFang [1 ]
机构：
[1] Northwestern Polytech Univ, Sch Management, Xian 710072, Peoples R China
来源：
PROCEEDINGS OF IRNOP VII PROJECT RESEARCH CONFERENCE | 2006年
关键词：
new product development projects; product innovation; time; success criteria;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper establishes the conceptual model and hierarchy model of success criteria for enterprises' new product development projects based on the reviews of related literatures; also it proposes five hypothesizes of the difference of enterprise NPD projects success criteria that time makes and new product innovation degree. Then the paper presents the difference Hypothesis of new product development project success criteria which is based on the time and new product innovation degree. Finally the paper validates the hypothesis through researching 82 enterprises in China and using SPSS software to analyze the collection data statistically.
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页码：726 / 738
页数：13
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