How marketing scholars might help address issues in resource-based theory

被引：95
|
作者：
Barney, Jay B. [1 ]
机构：
[1] Univ Utah, Eccles Sch Business, Salt Lake City, UT 84112 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2014年 / 42卷 / 01期
关键词：
Resourced-based theory; Marketing theory; Brand; Product differentiation; Bayesian statistics;
D O I：
10.1007/s11747-013-0351-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Kozlenkova et al. (Journal of the Academy of Marketing Science 2013) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory.
引用
收藏
页码：24 / 26
页数：3
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