HUMAN RESOURCE MANAGEMENT IN CONDITIONS OF DIGITAL TRANSFORMATION

This paper analyses the starting conditions and significant factors for this transition. The state of the technical equipment of enterprises and the conditions of readiness for digital modernization deserve special attention. The relevance of the work is associated with an understanding of the importance of technical mobility demonstrated by workers, awareness of a change in their attitude to the digital paradigm, which paved the way for digital transformation from new worldview positions. The paper examines the readiness of the transition from digital literacy of workers to digital transformation in enterprise personnel management. The purpose of the work is to identify the attitude towards the digital transition in personnel management of the enterprise, changes in working conditions, considering the new challenges of our time. The practical significance of the research is related to the study of the relationship between the phases of industrialization and the development of digitalization. The role of the inevitable digital transformation as a new development paradigm in enterprise personnel management has been substantiated.