DIGITAL LITERACY AND MICROBLOGGING IN HIGHER EDUCATION: USING TWITTER AS A PEDAGOGICAL RESOURCE

The present research aims to examine how students who are digital natives cope with new ways of communicating in the Digital Age. With this purpose, we introduced for the first time the use of a microblogging platform in the course of International Finance. This subject is taught in the University of Granada in the degree in Accounting and Finance. We asked undergraduates to engage with the microblogging platform in order to follow the updates through it. The main objective was to increase students' participation and engagement with the lectures, but also to enhance the communication teacher-student and also between peers, and to stimulate active informal learning. Students who accomplished this task were incentivized with extra scores in their final grade. Afterwards, we explored the degree of engagement and the students' performance, and how both were influenced by the level of digital literacy and the perception of information overload.