Innovation Management in the Knowledge Economy: The Intersection of Macro and Micro Levels

Although the ideas of innovation management have been developed and indeed implemented widely at the macro and micro levels, the intersection between the two has not been studied to the same extent. We argue that innovation management can only be fully effective through paying attention to this intersection, which is free of biases inherent in each individually. Our research looks at the macro and micro levels of innovation management in Denmark, Sweden, USA, India, Russia and Moldova. It suggests that differences in the success of innovation management between countries lie at the intersection level and in particular at a two-way mediation process between the micro and macro. Paying attention to this aspect of innovation management can develop further the knowledge society.