An evaluation of state tourism web sites

States are now promoting tourism using an additional marketing tool, the Internet. Consumers are becoming more web conscious and Internet sites need to be attractive. informative and user friendly. However, little research exists evaluating the effectiveness of Internet web sites. In response to this lack of information, a study was developed to examine each of the fifty state's tourism promotional web sites. The study was designed to evaluate the effectiveness of web sites based on, complexity, usability and content information. A survey was conducted of each state's promotional tourism web site. This research provides state tourism planners with guidance in analyzing the quality of their sites.