The Mental Accounting of Gift Card versus Cash Gift Funds

被引：0

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作者：

White, Rebecca ^{[1
]}

机构：

[1] Univ Chicago, Chicago, IL 60637 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL 35 | 2008年 / 35卷

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：722 / 722

页数：1

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