The reinforcing effect of a firm's customer orientation and supply-base orientation on performance

被引：71
|
作者：
Ziggers, Gerrit Willem [1 ]
Henseler, Joerg [2 ]
机构：
[1] Radboud Univ Nijmegen, Nijmegen Sch Management, Dept Strateg Management, POB 9108, NL-6500 HK Nijmegen, Netherlands
[2] Univ Twente, Fac Engn Technol, Lab Design Prod & Management, POB 217, NL-7500 AE Enschede, Netherlands
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2016年 / 52卷
关键词：
Customer orientation; Supply-base orientation; Dynamic capabilities; Capability deployment; Firm performance; RESOURCE-BASED VIEW; COMMON METHOD BIAS; MARKET ORIENTATION; CHAIN MANAGEMENT; ORGANIZATIONAL PERFORMANCE; STRATEGIC ORIENTATIONS; COMPETITIVE ADVANTAGE; EMPIRICAL-RESEARCH; CAPABILITIES; IMPACT;
D O I：
10.1016/j.indmarman.2015.07.011
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Although the merits of maintaining strategic orientations such as customer orientation and supply-base orientation have been discussed in the literature, there is relatively little understanding of how these strategic orientations interrelate. Drawing on dynamic capability theory, this study examines how these strategic orientations, through the deployment of their underlying capabilities, are drivers of firm performance. Based on a cross industry sample, the findings indicate that firm's customer orientation and supply-base orientation are complementary strategic assets that contribute to superior performance. The findings provide new insights regarding the interplay of different strategic orientations and the importance of capability deployment. (C) 2015 Elsevier Inc. All rights reserved.
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页码：18 / 26
页数：9
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