POLITICAL POPULISM IN COVID'S TIME. ANALYSIS OF DONALD TRUMP AND BORIS JOHNSON COMUNICATION STRATEGY ON TWITTER

Introduction: the information overactivation that the pandemic has caused in the social networks of International Governance describes a scenario marked by polarization and political populism. Twitter becomes a reference platform for unmediated communication. The use of this tool as part of the strategy of political leaders reactivates the alarm of global organizations in the face of increased disinformation. Methodology: in order to know which brands identify populist discourse and what effects they produce in the public sphere, a triple approach methodology (quantitative-qualitative-discursive) is applied on tuits published during the first COVID-19 alarm period by Donald Trump (@realDonaldTrump), United States president and Boris Johnson (@BorisJohnson), United Kingdom president. Discussion and conclusions: the results reveal the presence of fallacy as a hallmark of populist discourse, the projection of Twitter messages in the media and an influence on the social audience that could be the cause of citizen disaffection with politics.