Tourism Competitiveness Measurable Study in Coastal Region of China

By choosing three major indices of competitiveness of tourism resources, tourism development, tourism environment, while using TOPSIS method-technique for order preference by similarity to ideal solution, we carry on horizontal measure study of tourism competitiveness from north Province Liaoning to south Province Hainan. The results show that: Shandong's overall competitiveness is the strongest; Zhejiang follows. The contribution of this study is to objectively reflect tourism competitiveness status of the coastal region, providing reference to the scientific decision-making in tourism development of coastal region.