A communication researchers' guide to null hypothesis significance testing and alternatives

被引：58

作者：

Levine, Timothy R. ^{[2
]}

Weber, Rene ^{[1
]}

Park, Hee Sun ^{[2
]}

Hullett, Craig R. ^{[3
]}

机构：

[1] Univ Calif Santa Barbara, Dept Commun, Santa Barbara, CA 93106 USA

[2] Michigan State Univ, Dept Commun, E Lansing, MI 48823 USA

[3] Univ Arizona, Tucson, AZ 85721 USA

来源：

HUMAN COMMUNICATION RESEARCH | 2008年 / 34卷 / 02期

关键词：

D O I：

10.1111/j.1468-2958.2008.00318.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper offers a practical guide to use null hypotheses significance testing and its alternatives. The focus is on improving the quality of statistical inference in quantitative communication research. More consistent reporting of descriptive statistics, estimates of effect size, confidence intervals around effect sizes, and increasing the statistical power of tests would lead to needed improvements over current practices. Alternatives including confidence intervals, effect tests, equivalence tests, and meta-analysis are discussed.

引用

页码：188 / U10

页数：27

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