IT to Enhance Tourism Industry Integrating Innovation: Paths Analysis and Empirical Test

Information technology has gradually penetrated into tourism industry, and integrated with it rapidly. Previous studies mainly aimed at information technology as a driving force for the integration of the tourism industry, this paper from the perspective of industrial integration, buildsthe path model in which IT promotes the tourism industry to integrate and innovate. Meanwhile, it makes an empirical analysis on that IT drives tourism industry to converge with it based on the relationship of industry concentration degree and convergence degree. The results show that the tourism industry concentration degree and the integration degree between this two industry have no significant correlation, while information industry concentration degree and the integration degree between this two industry show a significant correlation, the correlation coefficient is 0.329. It is suggested that tourism industry has no significant leading role in promoting this two industry's convergence, while information industrymanifests a strong role in promoting their convergence.