The application of service marketing strategy in hotel management

In the current fierce market competition, enterprises want to develop steadily and expand the market scale constantly to explore the innovative ways of enterprise development. Especially under the influence of economic globalization, the competition between the same types of enterprises is becoming increasingly fierce, and the product quality, product usage, product prices are not much different circumstances, businesses only improve the quality of service from the aspects, to seize the initiative. This paper expounds the related contents of service marketing strategy, and emphatically expounds the specific application of service marketing strategy in hotel management, hoping to improve the level of hotel management. In recent years, due to the rapid development of China's tourism industry, it has also brought the flourishing development of the hotel industry. Also, because of the more severe economic situation, the hotel management needs to be constantly reformed. All kinds of marketing strategies are widely used in hotel management, so that the marketing management of the hotel is gradually normalized and quality. Hotels in order to enhance their competitiveness, they pay more attention to service quality. They hope to get customer satisfaction through high quality services and create a good image for hotels. This article is to explore the application of service marketing strategy in hotel management [1].