Importance and Quality of Relationships among Local Self-Governments and Their Stakeholders

The article presents chosen results of the international research project "Relationship marketing of micro and small enterprises along with territorial self-governments - comparative research", and is focused on evaluation of relationship marketing in local self-government offices in Slovak Republic - Banska Bystrica region. Based on the theoretical and practical issue the article deals with the importance and quality of the relationship marketing in the local self-governments. The aim of the article is to present and compare importance and quality (through its cognitive and emotional aspects) of relationships among local self-government offices and particular stakeholders. We used standard research methods of questioning and a specific method - semantic selection test. Knowledge about these relationships can serve as a base for future improvements leading to better co-operation.