Customer's perceived service quality of Internet retailing

被引：0

作者：

Ye, NY ^{[1
]}

Jia, JM ^{[1
]}

机构：

[1] SW Jiaotong Univ, Sch Econ & Management, Chengdu 610031, Peoples R China

来源：

2005 International Conference on Services Systems and Services Management, Vols 1 and 2, Proceedings | 2005年

关键词：

service quality; Internet retailing; customer;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The study has investigated the consumer's perceived e-retailing service quality in the Internet context. The results of the study reveal that consumer's perceptions of online retailing service quality have eight dimensions: reliability, convenience, diversity, availability, responsiveness, empathy, post-service, and security. Researchers and online marketers may develop better understanding their customers, marketing strategies, and e-store architects to attract potential consumers adopt the online retailing services and retention current customers.

引用

页码：514 / 519

页数：6

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