Study and application of web-based data mining in e-business

被引：3
|
作者：
Shen, Yanguang [1 ]
Xing, Lili [1 ]
Peng, Yiting [2 ]
机构：
[1] Hebei Univ Engn, Coll Informat & Elect Engn, Handan 056038, Peoples R China
[2] Natl Nat Sci Fdn China, Beijing 100085, Peoples R China
来源：
SNPD 2007: EIGHTH ACIS INTERNATIONAL CONFERENCE ON SOFTWARE ENGINEERING, ARTIFICIAL INTELLIGENCE, NETWORKING, AND PARALLEL/DISTRIBUTED COMPUTING, VOL 1, PROCEEDINGS | 2007年
关键词：
D O I：
10.1109/SNPD.2007.117
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
The paper is engaged in a discussion over applications of Web mining to the intelligent search engine, customer relationship management, personalized service and commercial credit evaluation in e-business. And analysis and reasoning of the mass of information in e-business are made by the technology of Web mining, which can dig out potential modes and predict customers' action, to help enterprises' decision-makers adjust their marketing strategy, reduce the risk, make right decisions and get competitive advantage.
引用
收藏
页码：812 / +
页数：2
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