CONSUMER PURCHASE BEHAVIOUR ON AIR CONDITIONER - A STUDY IN VANIYAMBADI TALUK, TIRUPATTUR DISTRICT, TAMILNADU

Consumer Buying Behavior refers to consumers' actions taken (both on and offline) before buying a product or service. This process may include consulting search engines, engaging with social media posts, or various other actions. It is valuable for businesses to understand this process because it helps companies better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. In this study, a research investigation was carried out todetermine consumer purchase behavior towards purchasing Air conditionersin Vaniyambadi Taluk. Totally 200 consumers were selected from Vaniyambadi Talukh. The deliberate Sampling Method was adopted all through the research.