INNOVATION STRATEGIES OF FOOD INDUSTRY ENTERPRISES IN POLAND

被引：0
|
作者：
Juchniewicz, Malorzata [1 ]
机构：
[1] Univ Warmia & Mazury, Olsztyn, Poland
来源：
INTERNATIONAL CONFERENCE: HRADEC ECONOMIC DAYS 2013 - ECONOMIC DEVELOPMENT AND MANAGEMENT OF REGIONS, PT III | 2013年
关键词：
food industry; innovation strategies; innovation types; objectives of innovative activity;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper discusses the evolution of food industry enterprises' innovation strategies in Poland during the years 2002-2010. We focused on identifying the types of innovations applied by entities producing food products and objectives of innovation activities. It was found out that to the increasing extent food producers are increasingly often applying the price competition strategies (production costs decrease) and product diversification (as a consequence of product innovations) simultaneously.
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页码：126 / 132
页数：7
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