NEW MODEL OF INNOVATION AND TECHNOLOGY TRANSFER

The technology transfer process just seems to be easy and simple to do. However, it requires performing many tasks that make it more complicated. This problem is not limited to determining the amount, correct valuation, technology and its commercialization readiness (TRL), but above all to verify the possibility of its absorption by the company. So that the status of the resource assessment of the entity in terms of its ability to implement and the ability of the company to use the acquired technology in the process of creating and selling innovation. As well as defining the function of new paradigms like Circular Economy or Sustainable Development. Which are expected to have a significant impact on business competitiveness in not only a domestic but also international scope. Such paradigms, on a one hand, will force the intensification of companies needs in the fields of acquisition of new technologies or advanced raw materials and increase the scope of innovation in business models. On another hand will increase the usage by the enterprises the factor of co-creation and co-operation into new product development processes. The aim of the article is to present the research conducted so far and to present an attempt to present a model of innovation and technology transfer.