A Study on the Relationship of Market Orientation, Quality Orientation and Business Performance

被引：0

作者：

Du, Peng ^{[1
]}

Wang, Youchao ^{[1
]}

Wan, Houfen ^{[1
]}

Xiong, Yan

机构：

[1] ZhongNan Univ Econ & Law, Dept Management, Wuhan 430064, Peoples R China

来源：

ICPOM2008: PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE OF PRODUCTION AND OPERATION MANAGEMENT, VOLUMES 1-3 | 2008年

关键词：

market orientation; quality orientation; business performance; empirical study;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Studying the impact of market orientation on business performance has been a popular research topic in recent years. However, there seems to be a lack of empirical studies that measure the relationship of market orientation and quality orientation and their impact on business performance, even though marketing and quality management are considered complementary business approaches. Based on 110 samples of Chinese enterprises, this research indicates that the quality orientation correlates positively with market orientation; market orientation of a firm affects positively its business performance. However, quality management alone does not appear to have a direct effect on performance success.

引用

页码：1094 / 1099

页数：6

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