THE IMPACT OF EMOTIONAL INTELLIGENCE ON THE SUCCESS OF COMMUNICATION

Emotional intelligence is the ability to understand and use emotions, both one's own and someone else's to achieve different goals. It also affects the process of logical thinking and therefore communication. In business communication, the influence of emotional intelligence is visible in the way of expressing feelings and emotions at a given moment. The way of using emotions that does not interfere with communication process is called self-control. One might use feelings in a way to encourage and/or motivate people, and feelings could be used through empathy, to better understand other people's point of view. By identifying the social situation, we encourage communication. All of these abilities can be learned and honed from personal experiences or from other people's experiences. Nowadays, when most investments are made in the automation and digitalization of business processes, one might forget the fact that no robot or software algorithm can replace human feelings. Aim of the paper is to explore the impact of emotional intelligence in business communication and its development with years of work experience. The hypothesis set in this study is: Emotional intelligence influences successful business communication and develops with years of work experience. Methodology in this paper uses descriptive statistics that will provide information about variables in given dataset and highlight relationships between variables in a sample. Also, it uses Anova to show is there statistically significant difference between the groups. Survey results will show that emotional intelligence affects successful communication and that it develops and improves with years of work experience. Analysis showed that there is no statistically significant difference between the groups.