ENVIRONMENTAL CONDITIONS AND GEOGRAPHICAL SIGNED PRODUCTS MARKETING IN AGRICULTURE IN TURKEY

In this study, the mission of agriculture, which is the primary sector, in meeting the most basic need of humanity, was investigated. Declining agricultural lands in parallel with the increasing world population and the functional status of organic agriculture on these agricultural lands have been examined. On the other hand the organic farming activities in Turkey is evaluated in terms of product design. The export and import data of these products have been tabulated by compiling up-to-date information on organic agriculture and marketing from various statistical portals and articles. Descriptive scanning method was used in our study. In the study, the declining agricultural lands due to the increase in urbanization and industrial activities on the world scale since the 1950s and the insufficiency of these lands against the increasing population are mentioned. On the other hand, the environmental damage caused by conventional agriculture, which is intensively carried out today, has been examined. Organic agricultural activities that are friendly to both the environment and human health and the marketing opportunities of these products has been evaluated in order to eliminate this damage. As is known, demographic pressures on agricultural land continue to increase. In order to prevent this pressure and to protect the agricultural lands for future generations, it is needed to plan these regions in the light of scientific data with correct agricultural techniques and policies. The Covid-19 outbreak seen today has made it inevitable to protect agricultural areas. In this sense, organic agriculture should be positioned with effective marketing strategies by combining both production and marketing activities