THE MODELLING OF CORPORATE SOCIAL RESPONSIBILITY RESEARCH

A concept associated with modern marketing, Corporate Social Responsibility (CSR) is a present permanent preoccupation of specialists. Market economy emphasizes, during this period, the necessity of an adequate approach of CSR study. In specialized literature, CSR is approached contradictory to a certain extent, in the sense that there is no consensus of different authors about the concept itself or of practitioners about the practical modalities of approach, monitoring and generalization of this process' knowledge. In this context, the authors suggest a systemically model of CSR research, in an attempt to overcome some of the current limits of the conceptual approach and of the CSR practical research.