A Discussion on the Relationship between Enterpriser's Blog Marketing and Enterprise Brand Image

被引：0

作者：

Sun, Yun-fei ^{[1
]}

机构：

[1] Beijing Technol & Business Univ, Coll Business, Beijing, Peoples R China

来源：

INTERNATIONAL INNOVATION DESIGN AND MANAGEMENT FORUM AND DESIGN SYMPOSIUM OF CHINESE AROUND THE WORLD IN 2010 | 2010年

关键词：

blog marketing; enterpriser's blog marketing; enterprise brand; brand image;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While the applied blog marketing reached its maturity, the enterpriser's blog marketing still needs to be studied. Under the background of enterpriser's blog marketing, this article mainly discussed the construction of enterprise brand image by analyzing the relationship between the enterpriser's blog marketing and enterprise brand image, followed by strategies and recommendations for enterprise brand image operating.

引用

页码：14 / 18

页数：5