共 50 条
- [3] Creating and launching a challenger brand: a case study SERVICE INDUSTRIES JOURNAL, 2009, 29 (01): : 75 - 89
- [5] Brand loyalty and veterinary practice marketing CANADIAN VETERINARY JOURNAL-REVUE VETERINAIRE CANADIENNE, 1999, 40 (11): : 815 - 818
- [9] LUCK HAD NOTHING TO DO WITH IT - LAUNCHING THE UKS LARGEST CONSUMER BRAND JOURNAL OF THE MARKET RESEARCH SOCIETY, 1995, 37 (02): : 127 - 141