Real Estate Development Enterprises Dynamic Value Chain Model Building and Evaluation

被引：0
|
作者：
Huang, Liling [1 ]
Zhou, Guichuan [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu 610064, Peoples R China
来源：
PROCEEDINGS OF THE NINTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT | 2015年 / 362卷
关键词：
Real estate development enterprises; Dynamic value chain; Fuzzy analytic hierarchy process (FAHP);
D O I：
10.1007/978-3-662-47241-5_73
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Based on the theories related to value chain and the features of real estate development enterprises, we have built real estate development enterprises dynamic value chain model. Through field investigation of real estate development enterprises in Sichuan province, using FAHP method to evaluate real estate development enterprises dynamic value chain model in Sichuan, we made the conclusion that the overall value of real estate development enterprises in Sichuan is at a medium level. This study aims to help real estate development enterprises to overcome the difficulties from complicated external environment which led to their own value chain fission, at the same time, provide ideas for real estate development enterprises in enhancing their competitive advantage and their own value. In the beginning, the article reviews the evolution and development of the value chain theory, which followed by the analysis of real estate development enterprises internal and external value points. In the next place, real estate development enterprises dynamic value chain model has been built. Finally we evaluate the level of the overall value of real estate development enterprises in certain area under the guidance of FAHP method after making the field research on real estate development enterprises in Sichuan.
引用
收藏
页码：869 / 881
页数：13
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