Performance Evaluation of Fresh Agricultural Products Logistics Operation Mode

Based on the actual situation of logistics operation modes of fresh produce, this paper first analyzes the needs and expectations of all participating parties. Secondly, combined with the supply chain operation process, this paper constructs the performance evaluation index system from four aspects: the level of logistics management, the level of information management, the cooperation between the two parties and the potential for future development. Finally, AHP and fuzzy comprehensive evaluation method were used to evaluate the performance of Xinfeng Supermarket. The empirical research shows that the index system established is comprehensive and reasonable, which can provide a scientific basis for the evaluation of the operation of fresh agricultural products.